On January 26th, 2019, we took part in the 34th annual Kiss Country Chili Cookoff at C.B. Smith Park in Pembroke Pines, FL. The festival features some of country music’s brightest stars and thousands of fans were in attendance. We were able to interact with so many wonderful people at the festival and show them all things Flex Seal!
This year we not only had a mobile activation crew in the tailgate, but we also established a booth inside the event! Adding this second location at the festival really increased our presence. It also helped that this was located right near the main stage, which increased foot traffic and audience interaction!
Unfortunately, there was inclement weather all day but that didn’t stop this crowd. The audience geared up with ponchos, umbrellas, and rain boots as they endured constant rainfall and embraced the mud. A Flex Fan even ran up to the booth, excited to show off her rain boots that she coated and repaired with Flex Seal Liquid! Most importantly we gave away almost 3500 samples to eager consumers and our already enthusiastic Flex Fans making this another successful event!