On January 26th, 2019, we took part in the 34th annual Kiss Country Chili Cookoff at C.B. Smith Park in Pembroke Pines, FL. The festival features some of country music’s brightest stars and thousands of fans were in attendance. With so many people in attendance, we were able to interact with so many wonderful people from all different walks of life at the festival and hear some their personal testimonials of their experiences with the Flex Seal Family of Products.
This year we not only had a mobile activation crew in the tailgate, but we also established a booth inside the event! Adding this second location at the festival really increased our presence. It also helped that this was located right near the main stage, which increased foot traffic and audience interaction! This allowed for more engagement with our Flex Fans and really helped us connect more with them. Hearing their excitement about our products with upbeat country music in the background helped set the tone for what was a fun-filled day!
Unfortunately, there was inclement weather all day but that didn’t stop this crowd. The audience geared up with ponchos, umbrellas, and rain boots as they endured constant rainfall and embraced the mud. The crowd was in such high spirits that they were singing and dancing in the rain. A Flex Fan even ran up to the booth, excited to show off her rain boots that she coated and repaired with Flex Seal Liquid! Most importantly we gave away almost 3500 samples to eager consumers and our already enthusiastic Flex Fans making this another successful event. This capped off another successful event and we look forward to stopping to a town near you in the near future!